Kim Se-jeong

Kim Se-jeong (Korean: 김세정; born August 28, 1996), known mononymously as Sejeong, is a South Korean singer, actress, songwriter and musical actress signed under Jellyfish Entertainment. She was the runner-up contestant in Mnet's survival show Produce 101, and debuted as member of the project girl group I.O.I. She's also a former member of Gugudan and its subgroup Gugudan SeMiNa. Following the group's disbandment, she's currently active as a solo artist and actress. She is best known for her lead roles in the television series School 2017 and The Uncanny Counter as well as Netflix variety show Busted!

In this Korean name, the family name is Kim.
Kim Se-jeong
Born (1996-08-28) August 28, 1996
Gimje, North Jeolla, South Korea
Other namesSejeong
EducationHanyang Women's University
Occupation
  • Singer
  • actress
  • songwriter
  • musical actress
AwardsFull list
Musical career
GenresK-pop
InstrumentsVocals
Years active2016–present
Labels
Associated acts
Korean name
Hangul
Hanja
Revised RomanizationGim Se-jeong
McCune–ReischauerKim Sechŏng

Early life and education

Kim Se-jeong was born in Gimje, North Jeolla Province, but moved to Anyang, Gyeonggi where she stayed with her mother and older brother at her aunt's house. Her parents split when she was a child, leaving her mother to single-handedly raise her and her brother, and she has previously stated that she did not contact her father until she was in her third year of middle school.[4][5] Kim is currently studying practical music at Hanyang Women's University.

Career

Pre-debut

In 2012, Kim participated in the second season of competition television show K-pop Star 2 at the age of 16.[6][7] She did not make it through the second round ranking audition, but Yang Hyun-suk brought her back as a wildcard for the casting round, where she performed a duet of Taeyang's "I Need A Girl" with fellow contestant Jo Yoo-min.[8] Yang cast the both of them, grouping Kim with contestants Nicole Curry and Lee Soo-kyung for the final casting round. At the end of the round, she was eliminated from the competition.[9]

Produce 101 and I.O.I
Main articles: Produce 101 (season 1) and I.O.I
Kim performing with I.O.I in 2016

In January 2016, she represented Jellyfish Entertainment together with fellow trainees Kim Na-young and Kang Mi-na on the reality survival show Produce 101 for the chance to debut in an Mnet project girl group.[10] All three were assigned to "Group A" in the first episode of the program, and she achieved the first-place ranking on several episodes, earning the nickname "God Sejeong".[11][12] The program came to an end on April 1, 2016, and the final line-up of I.O.I, consisting of the top 11 poll-winners, was announced. Kim finished second overall, with 525,352 votes, becoming an official member of the girl group. I.O.I officially debuted on May 4, 2016, with their debut title track "Dream Girls".[13] I.O.I promoted as a whole for events and advertising gigs for less than a year and officially disbanded in January 2017. The members returned to their respective agencies at the end of their contracts.[14]

2016–2018: Gugudan, variety shows and acting debut
Main articles: Gugudan and Gugudan SeMiNa

On June 10, 2016, YMC Entertainment revealed that Kim would not be taking part in I.O.I's unit promotions but would instead return to her agency to debut and promote with its upcoming girl group.[15] On June 28, 2016, while still a member of I.O.I, Kim with her fellow I.O.I member Kang Mina officially debuted as a member of South Korean girl group Gugudan with their debut title track "Wonderland".[16]

On November 23, 2016, Kim participated in Jellyfish Entertainment's music channel project Jelly Box and released the single "Flower Way" (Korean: 꽃길; RR: Kkotgil), produced by Zico, along with a music video.[17] The single topped seven major charts upon its release and received an All-Kill.[18] Kim received her first music program trophy as a solo artist with "Flower Way" on the November 30 episode of Show Champion making her one of the fastest soloist to win in a music show.[19]

On January 12, 2017, Kim released the song "If Only" for the OST of the popular Korean drama The Legend of the Blue Sea.[20] Later that year, she collaborated with Lee Tae-il of Block B for the digital song "I Like You, I Don't" which charted at number 8 in Gaon Music Charts. Kim also collaborated with NCT's Doyoung titled "Star Blossom" for SM Station Season 2 music project.[21]

Aside from singing, Kim established herself as an "ace" in variety shows with her multiple streak guesting in popular entertainment programs. Kim hosted the new KBS show Talents for Sale alongside Kim Jong-kook, Lee Seo-jin and Noh Hong-chul where she displayed a variety of talents on the show and earned the nickname 'Variety Cheat Key'.[22] She would later get a "Rookie Variety" nomination in the 15th KBS Entertainment Awards.[23]

In March 2017, she joined the reality-documentary Law of the Jungle in Sumatra headed by the chief Kim Byung-man in a remote area in Sumatra, Indonesia. Kim displayed her athletic and survival skills such as diving and fishing for several episodes earning her a "survival ace" nickname by the producers. She was awarded with a Best Challenge Award on the 11th SBS Entertainment Awards. Later on, Kim once again showed her physical skills and was dubbed as "Wonder Sejeong" when she joined the Boat Horn Clenched Fists crew on a fishing mission in Imjado, an island in county in South Jeolla Province with Kim Jong-min, Lee Sangmin, Kim Byung-man whom she worked with in Law of the Jungle and among others.

In July 2017, she took on her first major acting role as the lead, Ra Eun-ho, in KBS2's teen drama School 2017 where she won a "Best New Actress" award at the 31st KBS Drama Awards for her performance as the bubbly and charismatic Eun-ho. She also sung the OST for the series with her group Gugudan titled "Believe in this Moment".[24]

In September 2017, it was confirmed that Kim will be a fixed cast member in Netflix's first Korean variety show Busted! alongside variety veterans Yoo Jae-suk, Kim Jong-min, Lee Kwang-soo, Ahn Jae-wook, actress Park Min-young and fellow idol Oh Se-hun. The variety show spanned for three seasons with Lee Seung-gi joining the cast in its second season.[25] That month, she also became a permanent MC for OnStyle's Get It Beauty alongside Honey Lee, Lee Se-young and Sandara Park.[26]

In January 2018, Kim became the first special co-host of Baek Jong-won's Alley Restaurant a cooking-variety program hosted by celebrity chef Baek Jong-won.

Kim and fellow Jellyfish Entertainment artist LEO of VIXX were chosen to sing the official cheer song entitled "We, the Reds" for the South Korea national football team for the 2018 World Cup Tournament.[27]

In June 2018, she was cast as one of the members of MDRS team led by Kim Byung-man in their third time working together, with actress Ha Ji-won and 2 PM's Nichkhun for tvN's sci-fi variety program Galileo: Awakened Universe that explores the idea of life on Mars. All the members flew to Utah, United States to the Mars Desert Research Station (MDRS), the largest and longest-running Mars surface simulation facility in the world.[28] They were the first Korean entertainment crew to set foot on the Research Station.

Kim promoting with Gugudan in 2018. This would be the group's last comeback before their hiatus and eventual disbandment in December 2020.

In June 2018, a Gugudan subgroup named Gugudan SeMiNa was formed with Kim and fellow Produce 101 alum members Mina and Nayoung. They debuted on July 10, 2018, with the title track "SeMiNa".[29] In September 2018, Kim released the song "Lover" for the OST of the popular Korean drama Mr. Sunshine.[30]

2019–present: Solo career, musical debut and success in drama

In 2019, Kim went on to take her second leading role in the mystery romantic-comedy drama I Wanna Hear Your Song where she played a timpanist who lost her memories due to traumatic events.[31][32] She would later win the K-Drama Hallyu Star Award on the 2019 KBS Drama Awards for the role.

After a year of hiatus as a singer and three years since her solo debut song, Kim released the single "Tunnel" in collaboration with Dingo Music on December 2, 2019, followed by her first self-written and composed EP titled Plant (Korean: 화분; RR: Hwabun), with its lead single of the same name, released on March 17, 2020. She received her second music award show trophy on The Show for her single. She wrote and composed all the tracks from her EP, except for the lead single.[33] Kim released the OST "All of My Days" for the popular drama Crash Landing on You, which charted at number 50 on the Gaon digital chart followed by "What My Heart Says" for the OST of Record of Youth.[34] She later released the digital single "Whale" on August 17, 2020.[35][36]

Kim then went on to make her musical debut as the female lead in Return: The Promise of the Day, an original army musical that deals with the topic of excavating the remains of the heroic soldiers who sacrificed themselves to protect their country during the Korean War.[37]

On July 15, 2020, she was confirmed to have been cast as one of the four main characters for the drama adaptation of the popular webtoon The Uncanny Counter. She played the role of Do Hana, a counter who has the ability to sense evil spirits from afar as well as the ability to read and enter the memories of the person she touched. Before filming the drama, Kim together with her co-stars trained in an action school to prepare for their respective roles. The drama went on to become the highest-rated OCN series of all time and its immense popularity led to a renewal for season 2. Kim also contributed to the drama's OST through her self-written and composed song "Meet Again” which charted at 147 on the Gaon Digital chart.[38]

After two years of inactivity, on December 31, 2020, Jellyfish Entertainment officially disbanded Gugudan and on May 11, 2021, Kim renewed her contract with the company as a solo artist and actress.[39]

On March 9, 2021, it was revealed that Kim was in the middle of preparing for a comeback.[40][41] The EP would be Kim's official debut as a solo singer after gugudan's disbandment. The teaser video for her comeback was released on March 17, 2021, and on March 27, 2021, two days ahead of the release of her EP and single, Kim officially announced in her official social media accounts the name of her fandom, "Sesang" which translate to "World" in English.[42] Kim released her second self-written and composed EP titled I'm with its lead single "Warning" on March 29, 2021. She would later promote her single in various music and entertainment shows. She was also featured in MC Mong's Flower 9 album with the song "Can I Go Back".[43]

On April 5, 2021, it was announced that Kim would make her second musical appearance through Red Book, a musical drama about women's growth that seeks pride and dignity in the Victorian era, which was the most conservative.[44] She played Anna the protagonist of the story who defied all odds against prejudice about women in the Victorian era. Kim performed from June 7 to August 24, 2021, for a total of 28 shows. Red Book Musical received a viewer rating of 9.9 out of 10 and currently holds the highest viewer rating among the top 20 sales for 2021 Musicals.[45][46]

On May 4, 2021, Kim and the members of I.O.I celebrated their fifth debut anniversary with a reunion live stream show called "Yes, I Love It!".[47]

On July 23, 2021, Kim collaborated with Municon and released the digital single "Baby I Love U", which is a remake of the same song by Japanese singer TEE.[48]

On August 2, 2021, Kim was confirmed to be the female lead for the SBS drama adaptation of the popular webtoon A Business Proposal with Ahn Hyo-seop, which will air sometime in 2022.[49]And at the end of 2021, Kim became an MC for the 2021 MBC Entertainment Awards with Jun Hyun-moo and Lee Sang-yi.

Endorsements

Kim is considered 2021's Top CF star for her work as an advertising model in various fields such as food, architecture, home appliances, games, and public service advertisements. Previously, she also took first place in 2017's Female Advertising Model Brand Reputation survey for the month of June and July.[50][51]

She was the Global Advertising Model for Crocs Come As You Are campaign alongside international models Natalie Dormer, Zooey Deschanel, Gina Jin, and Japanese model Suzu Hirose.[52] In 2018, she was selected as the brand model for Coca Cola's Spring Summer campaign with actor Park Bo-gum.[53] She was the exclusive model for Lotte High-Mart and was paired with Astro's Cha Eun-woo for Lotte's popular Water Park Commercial Film.[54] In January 2019, she became the new face for the alcoholic beverage, Good Day Soju alongside celebrity chef Baek Jong-won.[55] Kim was also featured in an advertisement for Dong Won Tuna together with actor Jo Jung-suk. In 2020, she and her The Uncanny Counter cast mates, Yeom Hye-ran and Moon Suk modeled for Dyson Coral™ Hair straightener product. Kim and Yeom participated in a three-episode web variety show titled The Uncanny Touch for the product's promotion.

Kim also endorsed Beauty Products such as Manyo Factory Brand Cosmetics,[56] Acwell,[57] and Myskin Solus.[58] Food and beverage products such as Cocolab,[59] Sunkist Fruit Cider,[60] and Viyotte.[61] Online and RPG games Sudden Attack,[62] Destiny Child: Defense War,[63] and Armis where she released a music video for the games' promotion.[64] Other popular advertisements such as Samsung's virtual assistant Bixby, GH Basic Housing,[65] Oella[66] (Home Appliances) and among others.

Kim participated in campaigns such as "Online Smoking Cessation" for Korea Health Promotion and Development Institute,[67] Korea Creative Content Agency's Campaign to "Eradicate the use of Illegal Webtoon Distribution Sites"[68] and National Health Insurance Corporation's "Smoking Cessation Treatment".

Personal life

Before debut, Kim participated in track and field competitions in elementary and middle school and was part of the Theatre Club in her high school. Kim passed Jellyfish Entertainment's auditions through a competition of 3,000 to 1 ratio thus becoming a trainee.[69] She majored in Practical Music and was a trainee for two years before joining Produce 101. While being a trainee on the show she earned the nickname "God Sejeong" for consistently ranking first place and never ranking below second place but the nickname has been since widely used for excelling in various fields.

Kim is oftentimes called the icon of "Flower Way" through broadcasts and media after her famous speech to her mother, "I will only let you walk on the flower road from now on," during the first elimination round of Produce 101 where she won first place.[70] Her first solo song "Flower Way" was based on the letter Kim wrote for her mother in Talents for Sale where she was an active MC.[71]

Image and influence

In a 2016 guesting for You Hee-yeol's Sketchbook, Kim revealed her goals she wanted to realize in her career in five years: a triple threat in singing, acting and variety which she achieved when she won awards in music, drama and entertainment in 2016 and 2017.[72][73] She later on added musical and songwriting in her 2021 appearance which she accomplished in the same year with her self written EP and as the lead character in Red Book musical.[74] In August 2021, she won the Multi-tainer Award at 2021 Brand of the Year Awards for her works on various entertainment field such as music, drama, variety and musicals.[75][76]

Aside from singing and acting, Kim is a sports enthusiast and known for her athletic skills and strong physique and have been featured on various entertainment shows and headlines thus receiving the tag "Strong Female Idol."[77] Kim together with her group Gugudan are three-time gold medalists in three consecutive years and record holders for the Women's Archery Competition in Idol Star Athletics Championships and a gold medalist and record holder with her I.O.I and Gugudan member Mina in Women's Bowling Competition.[78][79][80]

Kim was the main vocalist for both I.O.I and Gugudan and is known for her sweet powerful raspy voice as well as for her emotional healing songs. Kim is also known for her crescent moon eye smile and bright personality on and off stage. Kim sights IU, Girls' Generation's Taeyeon and Ailee as her role models in singing and often use their songs in her practice sessions.[81][82][83]

Discography
See also: I.O.I discography, Gugudan § Discography, and Gugudan SeMiNa § Discography

Extended plays
List of extended plays, with selected chart positions and sales
Title Details Peak chart position Sales
KOR
[84]
Plant
Track list
  1. "Plant" (화분)
  2. "Hopes for Tomorrow" (오늘은 괜잖아)
  3. "Skyline"
  4. "Swim Away" (오리발)
  5. "In My Dream" (꿈속에서 널)
 4
I'm
  • Released: March 29, 2021
  • Label: Jellyfish Entertainment
  • Formats: CD, digital download, streaming
 19

Singles
List of singles, showing year released, selected chart positions, sales figures, and name of the album
Title Year Peak chart position Sales Album
KOR
[87]
As lead artist
"Flower Way"[lower-alpha 2] (꽃길) 2016 2 Non-album singles
"Tunnel" (터널) 2019 121 N/A
"Plant" (화분) 2020 82 Plant
"Whale" 114 Non-album single
"Warning"
(featuring Lil Boi)		 2021 98 I'm
"Baby I Love U" 179 Non-album single
As featured artist
"Can I Go Back" (돌아갈 순 없을까)
(MC Mong featuring Sejeong)		 2021 117 N/A Flower 9
Collaborations
"I Like You, I Don't" (좋아한다 안 한다)
(with Lee Tae-il of Block B)		 2017 8 Non-album singles
"Star Blossom" (별빛이 피면)
(with Doyoung of NCT)		 2017 —[upper-alpha 1] SM Station Season 2
"We, the Reds" (우리는 하나)
(with Leo of VIXX)		 2018 — N/A 2018 National Football Team Cheering Album 'We, the Reds'
Soundtrack appearances
"If Only" (만에 하나) 2017 53 Legend of the Blue Sea OST
"Lover" (정인 (情人)) 2018 89 N/A Mr. Sunshine OST
"All of My Days" (나의 모든 날) 2020 50 Crash Landing on You OST
"What My Heart Says" (내 마음이 그렇대) —[upper-alpha 2] Record of Youth OST
"Meet Again" (재회 (再會)) 147 The Uncanny Counter OST
"—" denotes releases that did not chart or were not released in that region.

Compilation appearances
Title Year Peak chart position Sales Album
KOR
"Love is Like Rain Outside My Window" (사랑은 창 밖의 빗물 같아요) 2016 — N/A Immortal Songs: Singing the Legend (Composer Jeon Young-rok)
"Reflection of You in Your Smile" (미소속에 비친 그대) 2020 — Immortal Songs: Singing the Legend (Shin Seung-hun)
"We Met Again" (또 만났네요) — Immortal Songs: Singing the Legend (Part 2 of Joo Hyun-mi)
"—" denotes releases that did not chart or were not released in that region

Composition credits

All song credits are adapted from the Korea Music Copyright Association's database under Kim Sejeong unless otherwise noted.[94]

List of songs, showing year released, artist name, and name of the album
Title Year Artist Album Lyrics Music
"Dear" (너에게) 2018 Gugudan Act. 5 New Action
"Hopes for Tomorrow" (오늘은 괜찮아) 2020 Kim Se-jeong Plant
"Skyline"
"Swim Away" (오리발)
"In My Dream" (꿈속에서 널)
"Whale" Non-album single
"Meet Again (재회 (再會))" The Uncanny Counter OST
"Warning"
(feat. Lil Boi)		 2021 I'm
"Teddy Bear"
"밤산책 (Do dum chit)"
"Let's Go Home" (집에 가자)
"Maybe I Am" (아마 난 그대를)

Filmography
See also: I.O.I § Filmography, and Gugudan § Filmography

Television series
Year Title Network Role Notes Ref.
English Korean
2016 The Sound of Your Heart 마음의 소리 Naver TV
KBS2		 Neighbor in Apt. 205 Special appearance
2017 School 2017 학교 2017 KBS2 Ra Eun-ho Main Role [24]
2019 I Wanna Hear Your Song 너의 노래를 들려줘 Hong Yi-young [95][96]
2020–2021 The Uncanny Counter 경이로운 소문 OCN Do Ha-na [97][98]
2022 A Business Proposal 사내 맞선 SBS Shin Ha-ri [99]

Television shows
Year Title Network Role Notes Ref.
English Korean
2012–13 K-pop Star 2 K팝스타 2 SBS Contestant Eliminated in casting audition round [6][7]
2016 Produce 101 프로듀스 101 Mnet Contestant Survival show that determined I.O.I members
Finished 2nd
Talents for Sale 어서옵SHOW KBS2 Regular host [22]
Boom Shakalaka 추석특집 - 붐샤카라카 Contestant Special
Immortal Songs 2 불후의 명곡: 전설을 노래하다 Contestant Episode 282 [100]
2017 1 vs 100 1 대 100 Contestant Episode 466 [101]
King of Mask Singer 미스터리 음악쇼 복면가왕 MBC Contestant as "Worker Holic Antgirl" Episode 95 [102]
Get It Beauty 겟 잇 뷰티 OnStyle Regular host [26][103]
Singing Battle 노래싸움 - 승부 KBS2 Contestant (Hidden Card) Episode 18
Battle Trip 배틀 트립 Contestant with Nayoung Episodes 40–41 [104][105]
Special host Episodes 48–49
Law of the Jungle in Sumatra 정글의 법칙 SBS Cast member First half (Episodes 256–261) [106][107]
Boat Horn Clenched Fists 주먹쥐고 뱃고동 Cast member Episodes 11–15 [108]
Fantastic Duo 판타스틱 듀오 Contestant Season 2 Episode 33
2018 Baek Jong-won's Alley Restaurant 백종원의 골목식당 Special co-host Episodes 1–10
Galileo: Awakened Universe 갈릴레오 : 깨어난 우주 tvN Cast member [108]
Salty Tour 짠내투어 Cast member Episodes 36–40
Happy Together 해피투게더 KBS2 Special Host Episodes 3, 54
Big Picture Family 빅픽처패밀리 SBS Cast Member Episodes 2-5 [109]
2018–21 Busted! 범인은 바로 너 Netflix Cast member 3 seasons [25]
2019 King of Mask Singer 미스터리 음악쇼 복면가왕 MBC Contestant as "Eliza" Episodes 197–198 [110]
2020 Immortal Songs 2 불후의 명곡: 전설을 노래하다 KBS2 Contestant Episodes 447, 450 & 451
2021 The Uncanny Return 경이로운귀환 tvN / OCN Cast member Special

Musical theatre
Year Title Role Notes Ref.
English Korean
2020 Return: The Promise of the Day 6·25전쟁 70주년 육군 창작뮤지컬 귀환 Haesung Musical debut [111]
2021 Red Book 레드북 Anna Main protagonist [112]

Hosting
Year Title Notes Ref.
2019 2019 Busan One Asia Festival with Kim Jae-hwan [113]
2019 One K Concert with Astro's Cha Eun-woo [114]
2021 2021 MBC Entertainment Awards with Jun Hyun-moo and Lee Sang-yi [115]

Awards and nominations
See also: List of awards and nominations received by I.O.I and Gugudan § Awards and nominations
Name of the award ceremony, year presented, category, nominee of the award, and the result of the nomination
Award ceremony Year Category Nominee / Work Result Ref.
Asia Artist Awards 2017 Popularity Award Kim Se-jeong Nominated
Baeksang Arts Awards 2018 Best New Actress – Television School 2017 Nominated [116]
Brand Consumer Loyalty Awards 2020 Best Female Variety Idol Kim Se-jeong Nominated [117]
2021 Best Female Idol Actress Won [118]
Best Female Idol Entertainer Nominated [119]
Brand of the Year Awards 2018 Female Idol-Actor Award Won [120]
2021 Female Multi-tainer of the Year Won [121][122]
KBS Drama Awards 2017 Best New Actress School 2017 Won [123]
Netizen Award Nominated
Best Couple Award Kim Se-jeong (with Kim Jung-hyun)
School 2017		 Nominated
2019 Excellence Award, Actress in a Miniseries I Wanna Hear Your Song Nominated
K-Drama Hallyu Star Award Won [124]
Best Couple Award Kim Se-jeong (with Yeon Woo-jin)
I Wanna Hear Your Song		 Nominated
KBS Entertainment Awards 2016 Rookie Variety Talents for Sale Nominated
Korea Drama Awards 2017 Best New Actress School 2017 Nominated
Korea First Brand Awards 2019 Female Idol-Actor Award Kim Se-jeong Won [125]
Melon Music Awards 2017 Top 10 Artists Kim Se-jeong Nominated [126]
Hot Trend Award "Flower Way" Nominated
"I Like You, I Don't" (with Lee Tae-il of Block B) Nominated
Mnet Asian Music Awards 2017 Best Vocal Performance (Female Solo) "Flower Way" Nominated
Qoo10 Song of the Year Nominated
SBS Entertainment Awards 2017 Best Challenge Award Law of the Jungle in Sumatra Won [127]
Soompi Awards 2018 Best Couple Award Kim Se-jeong (with Kim Jung-hyun)
School 2017		 Nominated
The Seoul Awards 2017 Best New Actress (Drama) School 2017 Nominated [128]
Popular Actress Award (Drama) Won [129]

Notes
  1. As a member of I.O.I only.[1][2][3]
  2. "Flower Way" was a promotional tool for Jellyfish Entertainment's digital music platform Jelly Box.
  1. "Star Blossom" did not enter the Gaon Digital Chart, but peaked at number 74 on the Gaon Download Chart.[90]
  2. "What My Heart Says" did not enter the Gaon Digital Chart, but peaked at number 137 on the Gaon Download Chart.[93]

References
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  9. "'케이팝 스타2' YG표 걸그룹, 혹평 속 니콜 커리만 YG행". The Fact (in Korean). January 20, 2013. Archived from the original on July 2, 2016. Retrieved June 23, 2016.
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