La Fauxmagerie

La Fauxmagerie (from the French faux "false" or "imitation" and fromagerie "cheese shop") is the UK's first vegan cheese shop.[1][2] It sells plant-based substitutes for dairy cheese,[3] operating a retail store in London's Shoreditch area as well as selling online and wholesale.[4] Founded in 2019, the shop's range includes vegan cheese versions of Camembert, Cheddar, goat cheese, blue cheese, and feta.[5] It is operated by the Welsh[6] siblings Rachel and Charlotte Stevens. La Fauxmagerie received press attention in 2019 after Dairy UK, a lobby group, threatened to sue them[2] over the use of the phrase "plant-based cheese".[5]

La Fauxmagerie
The company's logo
Formation2019
11762201
HeadquartersShoreditch, London
Websitelafauxmagerie.com

History

Founders Rachel and Charlotte Stevens met some of their future suppliers at Vegfest UK in 2017. They proceeded to buy a retail fridge, and opened their shop in London's Brixton district in 2019.[7] They moved to the Brick Lane area in Shoreditch, London, in the same year.[8] Rachel follows a vegan diet, while Charlotte eats meat. As of 2019, Charlotte Stevens splits her working hours between the shop and working as a data scientist.[5]

References
  1. "The UK's First Vegan Cheese Shop Isn't Afraid of Controversy". www.vice.com. Retrieved 2021-08-24.
  2. Horton, Helena (2019-02-11). "UK's first vegan 'cheese' monger is misleading customers, dairy industry complains". The Telegraph. ISSN 0307-1235. Retrieved 2021-08-22.
  3. Clements, Laura (2019-03-20). "The vegan cheese shop that's caused a stink with farmers". WalesOnline. Retrieved 2021-08-22.
  4. "La Fauxmagerie". La Fauxmagerie. Retrieved 2021-08-22.
  5. "To brie or not to brie: can vegan 'cheese' taste as good as dairy?". the Guardian. 2019-02-20. Retrieved 2021-08-22.
  6. "LA FAUXMAGERIE LTD - Incorporation Statement of capital on 2019-01-11 (free information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 2021-08-22. Lay summary.
  7. Clements, Laura (2019-03-20). "The vegan cheese shop that's caused a stink with farmers". WalesOnline. Retrieved 2021-08-22.
  8. "Vegan Cheesemonger La Fauxmagerie Is Moving To East London This Week". Londonist. 2019-07-03. Retrieved 2021-08-22.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.