Lesedi FM
Lesedi FM is a South African PBS[1] radio network owned by the South African Broadcasting Corporation (SABC).[2]
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| City | |
|---|---|
| Broadcast area | Free State |
| Frequency | 87.7 - 106.6 FM[1] |
| Programming | |
| Format | Contemporary[1] |
| Ownership | |
| Owner | SABC |
| History | |
First air date | 1960 |
| Links | |
| Website | http://www.lesedifm.co.za |
Coverage areas and frequencies
The station was launched in 1960 and is currently available in seven provinces with a spill-over to the other two on 87.7 – 106.6 FM frequencies.
Lesedi FM broadcasts from Bloemfontein to the Sesotho-speaking and understanding communities. It is the biggest Sesotho radio station in South Africa.
It is the 4th largest radio station in South Africa with an audience of 3 346 million with the highest audience share of 62% in the Free State and 10% in Gauteng.
Target audience
Lesedi FM is an urban/metro radio station with the highest SEM 5-8, with a primary target audience of 25-49 with 52%, secondary 15-24 with 20% and loyal 50+ at 28%. Female 54% vs. Male 46%[1]
Listenership figures
| 7 Day | Ave. Mon-Fri | |
| May 2013 | 3 783 000 | 2 339 000 |
|---|---|---|
| Feb 2013 | 3 629 000 | 2 159 000 |
| Dec 2012 | 3 581 000 | 2 141 000 |
| Oct 2012 | 3 593 000 | 2 145 000 |
| Aug 2012 | 3 597 000 | 2 128 000 |
| Jun 2012 | 3 584 000 | 2 112 000 |
References
- The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. Archived from the original on 2013-05-23.
- Lesedi FM Website
- SAARF RAMS (Presentations)