MTV 90s

MTV 90s is an international music television channel from ViacomCBS Networks International featuring music videos from the 1990s. MTV 90s replaced MTV Rocks in Europe, on 5 October 2020 at 05:00 CET.[1] This channel is available in Europe, the Middle East, North Africa and North Asia.

MTV 90s
Broadcast areaEurope
Middle East, North Africa and North Asia
NetworkMTV
Programming
Language(s)English
Picture format576i 16:9 SDTV
Ownership
OwnerViacomCBS Networks International
Sister channelsMTV
Club MTV
MTV Hits
MTV Live
MTV 80s
MTV 00s
History
Launched5 October 2020 (2020-10-05)
ReplacedMTV Rocks (Europe)
MTV Music 24 (Netherlands)
Availability
Streaming media
Ziggo GO (Netherlands)ZiggoGO.tv (Europe only)

History

Before the launch

On November 30, 2004, VH1 Classic Europe featured a programme with 1990s music videos, "Smells Like The 90s", after the launch of this channel. Since December 2005, VH1 Classic Europe featured thematic programmes with clips from the 1990s:

  • The 90s Alternative - Alternative and obscure videos from the 1990s.
  • The 90s Chilled - Laid back and chill-out classics from the 1990s.
  • The 90s Danced - Classic dance and electronic tracks from the 1990s.
  • The 90s Partied - Party hits from the 1990s.
  • The 90s Popped - Pop music from the 1990s.
  • The 90s Rocked - Rock music from the 1990s.
  • The 90s Years - A selection of music videos from one particular year of the 1990s.

On July 1, 2012, VH1 Classic Europe cancelled these programmes. In April 2015, VH1 Classic Europe started a marathon of 90s music videos - "Nothing But The 90s", which was released every three weeks - on weekends. On January 9, 2018, another programme appeared on VH1 Classic Europe - "90s Boys vs 90s Girls". At the end of June 2018, VH1 Classic Europe discontinued "90s Boys vs 90s Girls", and in September of that year, "Nothing But The 90s" was also cancelled. The last edition of "Smells Like The 90s" was shown on September 19, 2020, in connection with MTV 80s arrival on replacement to the VH1 Classic Europe.

The last video from songs of the 90s, which was shown on VH1 Classic Europe was "Only Happy When It Rains" by Garbage.

Pop-up channel and the launch

From May 27 to June 24, 2016, MTV 90s was broadcast as a temporary pop-up channel replacing MTV Classic UK. Since October 5, 2020, channel MTV 90s broadcasts as a full channel (outside of UK and Ireland), having replaced MTV Rocks in Europe. The first video on MTV 90s was "I Will Always Love You" by Whitney Houston at 05:00 CET.

MTV goes back in time to return to a historic decade: Girl-Power and Boy bands, R&B, Hip hop, Alternative rock; American popular music, Britpop, Europop and Eurodance. MTV 90s offers the best soundtracks, timeless songs No.1s in the world, great anthems, dances and array of music videos from known executors of the decade: Madonna, George Michael, Elton John, Prince, Mariah Carey, Celine Dion, Cher, Kylie Minogue, Tina Turner, Britney Spears, Ace of Base, Aqua, Spice Girls, Take That, Backstreet Boys, Boyzone, Snap!, Dr. Alban, 2 Unlimited, Jamiroquai, Björk, Moby, The Prodigy, Roxette, Alanis Morissette, No Doubt, Garbage, The Cranberries, The Cardigans, Simply Red, Bryan Adams, R.E.M., Sting, Bon Jovi, Guns N'Roses, Metallica, Aerosmith, Nirvana, Pearl Jam, U2, Red Hot Chili Peppers, Lenny Kravitz, Oasis, Blur, Smashing Pumpkins, Green Day, The Offspring, among many many others. Michael Jackson is not present in rotation, with the exception of the song Scream (Michael Jackson and Janet Jackson duet).

Strips with the name of the song, album and artist are stylised in the same way that would have been used in the 1990s (the classical "The MTV strap").[2]

MTV 90s replaced MTV Music 24 in the Netherlands on 26 May 2021.[3] On 1 March 2021, MTV 90s expanded its broadcast area to the Middle East and North Africa through beIN Network.[4]

The format

Since its launch, MTV 90s has been broadcasting in the format of the British music channel Now 90s. Unlike Now 90s, MTV 90s doesn't broadcast any announcements nor commercial advertising.

Since the launch, MTV 90s broadcasts in 16:9 SD. Broadcast of most of the music videos shot at 4:3 has been adapted with black sidewalls on the screen. Video music translation is conducted thus, in what format the clip has been removed.

Programmes
  • "Ultimate 90s Playlist"
  • "Mmm Bop! Perfect 90s Pop"
  • "Saved by The 90s!"
  • "Girl Power Hour"
  • "Never Forget The 90s!"
  • "This is How We Do 90s Hip Hop + RnB"
  • "Alternative 90s Anthems"
  • "Ain`t No Party like a 90s Party!"
  • "90s Dance Anthems"
  • "MTV 90s Top 50"
  • "Non-Stop 90s Europop!"
  • "This Is How We Do A 90s Houseparty!"
  • "90s Mixtape!"
  • "Boys Vs Girls: 90s Hits Battle!"
  • "90s Biggest Ballads!"
  • "It Takes Two: 90s Duets!"
  • "Truly, Madly, Deeply... 90s Love!"
  • "MTV's Sounds Of ....!" (1990-1999)

Top 50 and Top 40
  • 90s Boys Vs Girls![5]
  • 90s Dance Classics![6]
  • 90s Girls![7]
  • 90s Hip Hop & R'N'B![8]
  • 90s Pop Hits![9]
  • 90s Rocks Anthems![10]
  • Best First Hits of the 90s![11]
  • Biggest Voices of the 90s![12]
  • Boybands Vs Girlbands![13]
  • Heartbreak Hits of the 90s![14]
  • Sing It Back 90s Karaoke Classics![15]
  • Videos That Defined the 90s![16]
  • 40 90s At The Movies!
  • 40 90s Rocks!
  • 40 90s Alternative Anthems!
  • 40 90s Worldwide №.1s!
  • Encore 40 Fois! 90s Eurodance Hits
  • 40 Pop Hits Of The 90s!

Notes
  1. MTV 90S PREMIERE IN OCTOBER AT WIND VISION'S STRONG MUSIC PORTFOLIO… (in Greek)

References
  1. "MTV 80s i MTV 90s zastąpią VH1 Classic i MTV Rocks. "Podążanie za gustami widzów"" (in Polish). wirtualnemedia. 27 July 2020. Retrieved 13 July 2021.
  2. "MTV 80s i MTV 90s wystartowały. Koniec VH1 Classic i MTV Rocks (wideo) - artykuł na sat-charts.eu". www.sat-charts.eu. Retrieved 2021-04-01.
  3. Jarco Kriek (18 May 2021). "Ziggo en KPN voeren een zenderaanpassing door" (in Dutch). TotaalTV.
  4. "BeIN تطلق باقات وقنوات تلفزيونية جديدة قبل حلول شهر رمضان وصيف 2021".
  5. "MTV 90s - Top 50 90s Boys Vs Girls!". IMDb. 30 January 2021. Retrieved 27 March 2021.
  6. "MTV 90s - Top 50 90s Dance Classics!". IMDb. 13 January 2021. Retrieved 27 March 2021.
  7. "MTV 90s - Top 50 90s Girls!". IMDb. 27 February 2021. Retrieved 27 March 2021.
  8. "MTV 90s - Top 50 90s Hip Hop & R'N'B!". IMDb. 27 February 2021. Retrieved 27 March 2021.
  9. "MTV 90s - Top 50 90s Pop Hits!". IMDb. 6 February 2021. Retrieved 27 March 2021.
  10. "MTV 90s - Top 50 90s Rocks Anthems!". IMDb. 3 April 2021. Retrieved 5 April 2021.
  11. "MTV 90s - Top 50 Best First Hits of the 90s!". IMDb. 16 March 2021. Retrieved 27 March 2021.
  12. "MTV 90s - Top 50 Biggest Voices of the 90s!". IMDb. 19 March 2021. Retrieved 27 March 2021.
  13. "MTV 90s - Top 50 Boybands Vs Girlbands!". IMDb. 6 March 2021. Retrieved 27 March 2021.
  14. "MTV 90s - Top 50 Heartbreak Hits of the 90s!". IMDb. 17 April 2021. Retrieved 24 April 2021.
  15. "MTV 90s - Top 50 Sing It Back 90s Karaoke Classics!". IMDb. 16 April 2021. Retrieved 16 April 2021.
  16. "MTV 90s - Top 50 Videos That Defined the 90s!". IMDb. 26 March 2021. Retrieved 27 March 2021.
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