MTV (Swedish TV channel)

MTV Sweden is a localized version of entertainment channel MTV Europe broadcasting to the Swedish market.

MTV Sweden
CountrySweden
Broadcast areaSweden
Ownership
OwnerViacomCBS Networks EMEAA
History
LaunchedSeptember 18, 2005
ReplacedMTV Nordic
Links
Websitewww.mtv.se
Availability
Terrestrial
BoxerChannel 9
Cable
Com HemAnalogue
Channel 9 (digital)
IPTV
Telia Digital-tvChannel 8

MTV Sweden replaced MTV Nordic on September 18, 2005, however on February 17, 2021 the channel merged with MTV Europe producing a localized version of MTV Europe for Sweden.

History
  • MTV Sweden launched in September 2005 along with MTV Finland and MTV Norway. Before the start of country-specific channels, Denmark, Sweden, Norway and Finland had been served by a common channel called MTV Nordic, launched on June 5, 1998 which replaced the MTV Europe feed.
  • MTV Sweden's offices are based at Viacom International Media Networks' Nordic offices in Stockholm.[1] The channel is broadcast from the Viacom International Media Networks Europe headquarters in London, partly because of the strict laws on television advertising in Sweden (interrupting programmes for commercials was illegal until 2002).
  • During the days of MTV Nordic, languages other than English were rarely spoken on MTV in Sweden. With the start of MTV Sweden, several Swedish language programmes were produced for example MTV News in Swedish and Off Beat.
  • Since the mid-2000s MTV Sweden shares a similar schedule to its other European counterparts featuring mainly reality based content from MTV US and very few music videos.
  • From February 17, 2021, this localized MTV channel was replaced by a local version of MTV Europe featuring localized advertising, sponsorship, subtitles/dubbing.

Availability
  • At its launch MTV Sweden was available on all major digital television providers. Most cable networks carry the channel in their basic packages. It is available on satellite from Canal Digital and Viasat. In 2001, the government granted MTV a license to broadcast on the terrestrial network on the Boxer platform. Since 2006, the overnight programming between 2 and 7 a.m. has been replaced by music videos from VH1 Europe in the terrestrial network.
  • In 2010, MTV Networks International signed a new agreement with Com Hem which meant that MTV would be removed from Com Hem's analogue package, losing a sizeable chunk of its reach.[2] MTV is removed from the analogue network on January 15, 2011.[3]

Former local shows
  • MTV Beat (September 2007 - November 2007)
  • MTV Fuzz (September 2007 - November 2007)
  • MTV Phaser (September 2007 - November 2007)
  • MTV Chorus (September 2007 - November 2007)
  • Celsius, a daily top 10 chart (2004–2006)
  • Hej, kom och hjälp mig (English: Hi, come and help me) (2006–2007)
  • Strössel (Hundreds and thousands) (2006–2007)
  • Mycket mer än müsli (Much more than muesli) (2006–2007)

References
  1. http://www.mtvnetworks.se/
  2. "MTV i nytt avtal med Com Hem". Dagens Media. November 12, 2010.
  3. http://www.mtv.se/info/se-pa-mtv


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