Magazine Luiza

The company was founded in 1957 with the opening of the first store in Franca.

In 1992, Magalu launched its first “virtual” stores, which at the time were physical retail outlets equipped with multimedia ordering kiosks.[2] There are 162 Magalu stores in Brazil today with such kiosks still in use.[3] In 2000, Frederico Trajano, a third-generation Luiza and the company’s current CEO, joined the company to direct the launch of its ecommerce division. Trajano told Forbes in 2019 that he joined the company with “a simple philosophy to do an omnichannel strategy,” involving ecommerce orders that could be shipped directly to consumers or picked up at physical Magalu retail outlets.[3] In January 2016, Frederico Trajano became Magazine Luiza’s CEO.[4]

In 2018, the company reported online sales of US$220.[3]

In August 2020, the company acquired Hubsales, a website selling products directly to consumers, Canaltech, a gadget review website, and InLoco Media an advertising company using mobile phone location tracking data.[5]

In November 2020, it was announced that the trainee program would only accept Black Brazilians in order to confront structural racism, in which Black Brazilians are often sidelined.[6]