Orange Morocco

Orange Maroc (or previously Médi Télécom or Méditel) is one of three major licensed telecommunications operators in Morocco. The multi-service operator offers mobile, fixed-line, cybersecurity and mobile payment offerings.

Orange Maroc
FormerlyMéditel (1999–2016)
IndustryTelecommunications
HeadquartersMorocco
ProductsMobile phone lines, 4G, Fiber-optic internet, Cybersecurity, Mobile payment
Websiteorange.ma

Created in 1999, it is the second operator of mobile telephony in Morocco. In December 2016, Meditel becomes Orange Maroc. The company employs 1,280 people and generates some 20,000 indirect jobs. The operator serves 14.2 million customers in Morocco and has nearly 450 shops across the country. It also owns a fibre network of more than 5,400 km and has more than 4,000 radio sites, covering more than 99% of the country’s population.[1]

History

Meditelecom was created in 1999 following a partnership between solid Moroccan investors, namely the Finance Com group and the Caisse de Dépôt et de Gestion, with Telefónica and Portugal Telecom (currently Altice Portugal) which held 32%,18% each.[2]

In September 2009, the Moroccan groups Finance Com and Caisse de depot et de gestion bought back the shares of Telefónica and Portugal Telecom.

On September 21, 2010, Orange confirmed its acquisition of a stake in Meditel for an amount of 640 million euros, or 40% of the capital, and became a 49% shareholder in 2015.[3]

Meditel becomes the first operator to market 4G services in Morocco, when it introduced the technology in Casablanca on June 2015[4]

In March 2016, as part of the group's unification under the “Orange” brand, Stéphane Richard, CEO of Orange, announced that Meditel will be renamed “Orange” before the end of 2016.[5]

On December 8, 2016, Meditel officially becomes Orange Maroc.

On July 29, 2020, Hendrik Kasteel, who until then held the position of Managing Director of MTN Cameroon, was appointed Managing Director of Orange Maroc.[6]

Quality of Services

Slow internet speeds and false advertisement

In 2021, the services of Orange Maroc are very low in quality, as the company is scaling up it's marketing operations exponentially on the expanse of network quality.

Orange Maroc has recourse to misleading advertisement where the speed is always exaggerated up. a clear example of this is the Wifi Pack DarBox that is advertised as being a 20M/s but rarely reaches 1 M/s.

Repetitive outages and extreme bandwidth throttling on the totality of the Moroccan territory cause the anger and dissatisfaction of a large portion of the customers' base, especially that customers have no recourse in Morocco to sue the company in a civil action, and because of the anti-competitive aspect of the Moroccan telecoms' market. Dissatisfied customers take their anger to social medias by launching Twitter hashtags and dedicated Facebook groups.

Absence of technical assistance

The technical assistance of the company is actually nothing but another scripted marketing operation, where the customer is always invited to upgrade to some new and more expensive service that turns out to be as mediocre as the others.

The absence of any technicians at sales points even on major urban hubs is also a big problem, as even getting into an agency physically to solve a problem ends up being useless and a waste of time with employees that rarely understand anything about the product or service they are selling beyond pointing to the dotted line to sign and perceiving payments for those services.

References
  1. "Méditel rebrands as Orange in Morocco". Capacitymedia.
  2. "Telefonica, Portugal Telecom exit Morocco". Telecoms.com.
  3. "Second Largest Telecom Operator Orange Maroc Publishes 2016 Results". Morocco World News.
  4. "Orange Morocco launches LTE-A services". CommsUpdate.
  5. "Meditel to Become Part of Orange Before End of This Year". Morocco World News.
  6. "A new CEO for Orange Morocco". Archyde.
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