Pinoy Box Office
Pinoy Box Office (PBO) is a Philippine pay television film channel owned by Viva Entertainment. Its programming consists of films distributed by Viva Films. PBO occasionally plays music videos by recording artists under Viva as well as concerts of its artists.


![]() | |
| Country | Philippines |
|---|---|
| Broadcast area | Nationwide |
| Network | Viva Television |
| Programming | |
| Language(s) | Filipino |
| Picture format | 4:3 480i SDTV |
| Ownership | |
| Owner | Viva Entertainment |
| Sister channels | Viva Cinema TMC Sari-Sari Channel K Movies Pinoy |
| History | |
| Launched | May 6, 1996 |
| Former names | Viva Cinema (1996-2003) |
| Availability | |
| Cable | |
| Sky Cable / Destiny Cable | Channel 60 (Digital) |
| Cablelink | Channel 52 |
| Pioneer Cable Vision (PCVI) (Baybay, Leyte) | Channel 45 |
| Bukidnon Z5 Cable (Bukidnon) | Channel 30 |
| SPC-New World Cable TV (Bulacan) | Channel 45 |
| Parasat Cable TV (Cagayan de Oro) | Channel 22 |
| Fil Products (Ozamiz) | Channel 41 |
| Fil Products (Butuan) | Channel 33 |
| Surigao Cable TV (Surigao) | Channel 64 |
| Satellite | |
| Cignal TV | Channel 41 |
| G Sat | Channel 12 |
| SatLite | Channel 31 |
History
The channel was originally launched as Viva Cinema on May 6, 1996, in partnership between Viva Entertainment in the Philippines and Star TV (later simply rebranded as Star in 2001) in Hong Kong.
On July 10, 2003, Star announced that the joint venture with Viva Entertainment would not be renewed, meaning Viva Cinema would be closed down on July 31, 2003. On August 1, 2003, Viva Cinema was rebranded as Pinoy Box Office.[1]
Since August 2021, after Viva TV renamed as Viva Cinema, PBO carries the films that Viva produced since 1996.
Movie Jocks
- Phoemela Baranda (2014–present)
- Roxee B (2014–present)
- Bea Rose Santiago (2016–present)
- Mayton Eugenio (2016–present)
- Shy Carlos (2017–present)
References
See also
- Viva Entertainment
- Viva Television
- Viva Films
- Viva Cinema (TV channel) (formerly known as Viva TV)
- Cinema One
