Rainbow High (dolls)

Rainbow High is a line of fashion dolls released by American toy company MGA Entertainment in 2020. The line revolves around an elite high school for visual arts, featuring students who represent colors of the rainbow. The line is a spin-off from MGA's Poopsie Slime Surprise brand.

Rainbow High
TypeFashion doll
CompanyMGA Entertainment
CountryUnited States
Availability2020–present
SloganCollect the Rainbow
Official website

History
Rainbow High dolls from 2020. The characters, shown left to right, are Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw, and Violet Willow.

In 2019, MGA released a line of 14-inch fashion dolls under their Poopsie brand, named Rainbow Surprise.[1] Though these dolls bear some resemblance to the eventual Rainbow High dolls, they are scaled up and have painted eyes rather than inset eyes. These four dolls were later rereleased the following year under the Rainbow High brand in new packaging. Rainbow Surprise also included a series of blind-boxed Fantasy Friends dolls which were also incorporated into the Rainbow High brand.

The first 11-inch Rainbow High dolls were released in 2020, with the initial lineup including Ruby Anderson, Poppy Rowan, Sunny Madison, Jade Hunter, Skyler Bradshaw and Violet Willow dolls. Each of the original dolls included two outfits and a doll stand, while the dolls themselves featured inset eyes and thirteen points of articulation.[2]

Characters

Main
  • Ruby Anderson (voiced by Tara Sands) - A graphic designer and style trailblazer known for making custom shoes
  • Poppy Rowan (voiced by Anairis Quiñones) - A music engineer and the go-to DJ at Rainbow High
  • Sunny Madison (voiced by Laura Stahl) - An African-American computer animation girl with a bright and bubbly personality, and Violet's childhood friend
  • Jade Hunter (voiced by Jenny Yokobori) - A smart, sassy makeup artist who loves shocking people with dramatic looks
  • Skyler Bradshaw (voiced by Anairis Quiñones) - A shy and quiet girl but talented fashion designer who prefers to let her work speak for itself
  • Violet Willow (voiced by Kira Buckland) - A digital media student and an influencer with her own online reality show "The Vi Life", and Sunny's childhood friend
  • Bella Parker (voiced by Brittany Cox) - An art direction student and a member of the girls' initial runway group
  • Amaya Raine (voiced by Brittany Lauda) - A fashion designer and Bella's replacement in the girls' runway group

Other students and faculty
  • Avery Styles (voiced by Laura Stahl) - A member of "The A's" and one of the upperclassmen and prefects
  • Aiden Russell (voiced by Christian Banas) - A member of "The A's" and one of the upperclassmen and prefects
  • Ainsley (voiced by Jenny Yokobori) - A member of "The A's" and one of the upperclassmen and prefects
  • Colin (voiced by Hayden Summerall) - A mixed-media student and Skyler's longtime boyfriend/later ex-boyfriend (Jerk)
  • Stella Monroe (voiced by Deneen Melody) - A British cosmetology student and member of the cheerleading team
  • River Kendall (voiced by Zach Aguilar) - An aspiring actor and star athlete on the football team
  • Karma Nichols (voiced by Shanta Parasuraman) - A digital media student and captain of the cheerleading team
  • Krystal Bailey (voiced by Tatiana Varria) - A journalism student and editor-in-chief of the school magazine
  • Kia Hart (voiced by Giselle Fernandez) - A stylist and matchmaker girl with a Spanish accent and Krystal's best friend.
  • Laurel De'Vious (voiced by Deva Marie) - Twin sister of Holly De'Vious and is a major in Performing Arts
  • Holly De'Vious (voiced by Cherami Leigh) - Twin sister of Laurel De'Vious and is a major in Performing Arts
  • Daria Roselyn (voiced by Kiera Please) - A first year from Miami who majors in Music.
  • Georgia Bloom (voiced by Mela Lee) - A first year who's not your average debutante that majors in Performing Arts.
  • Sheryl Meyer (voiced by Lizzie Freeman) - A first year from Beverly Hills and majors textile design
  • Daphne Minton (voiced by Suzie Yeung) - A first year who's grew up in New Mexico making Jewelry Designs, She majors in Accessory Design.
  • Gabriella Icely (voiced by Cherami Leigh) - An Alaskan bajillionaire who's a competitive first year fashion focus student
  • Emi Vanda (voiced by Xanthe Huynh) - A first year who's passion is art and never boring and she majors in Visual Art
  • The Assistant (voiced by Leigh Joel Scott) - Laurel and Holly De'Vious' assistant who helps them on their lighting and other equipments.
  • Jett Dawson (voiced by Judy Alice Lee) - A fourth year student who majors in fashion and textile design who has traveled throughout Asia
  • Ms. Lou Wright (voiced by Rebeka Thomas) - The head of Rainbow High
  • Ms. Pamela Morton (voiced by Tara Sands) - The advisor for the girls' runway group

Media

A series of computer-animated webisodes was announced [3] following the release of the first dolls. The series is produced by Australian animation studio Pixel Zoo[4] with the first episode premiering on October 2, 2020 and additional episodes releasing at least every two weeks. A series of shorter in-universe webisodes from the perspective of Violet Willow ("The Vi Life") were released concurrently with the main animated episodes, premiering every other week. Karma Nichols (Kontent with Karma) released its first episode on April 16, 2021. The first season of the computer-animated webisodes released its finale episode on June 11, 2021,[5] Season 2 is set to air on July 16, 2021.

Reception

Following their release in mid 2020, Rainbow High dolls appeared on multiple hot-toy lists including Toys "R" Us Canada[6] and The Toy Insider,[7] while The NPD Group reported that in August 2020, Rainbow High dolls were the No. 3 best selling fashion dolls and the No. 7 best selling dolls overall in the U.S.[8]

References
  1. "MGA's Rainbow Surprise Girls take over London Fashion Week". Toyworld. Retrieved 2020-11-07.
  2. "MGA Entertainment details "more innovative products than ever before" for 2020". Toy News. Retrieved 2020-11-07.
  3. "New Animated Rainbow High Series to Launch Today". The Toy Insider. Retrieved 2020-11-04.
  4. "Rainbow High - Pixel Zoo". Pixel Zoo. Retrieved 2020-11-04.
  5. Archived at Ghostarchive and the Wayback Machine: 🌈 No Rain, No Rainbows 🌈 | Episode 18: The Final Runway Show | Rainbow High. YouTube.
  6. "TOYS 'R' US CANADA UNVEILS 2020 TOP HOLIDAY TOY LIST". Toybook. Retrieved 2020-11-09.
  7. "What are the hottest toys for 2020?". Penn Live. Retrieved 2020-11-09.
  8. "MGA Entertainment Leads August Doll and Toy Sales". Giftsanddec. Retrieved 2020-11-09.
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