Viaplay

Viaplay is a streaming service owned by Nordic Entertainment Group (NENT Group). It is based in Stockholm.[1]

Viaplay
Type of site
Streaming service
Predecessor(s)Viasat On Demand
Area servedNordic countries, Baltic Countries, Poland
OwnerNordic Entertainment Group

History

Originally owned by Modern Times Group, it was launched as in May 2007 as Viasat On Demand.[2] It was rebranded as Viaplay in 2011.[2] Viaplay released its first original fiction title, Swedish Dicks, in 2016.[3] As of 2021, it was available in Sweden, Norway, Finland, Denmark, Estonia, Latvia, Lithuania, Iceland and Poland.[4][5] Capitalizing on the popularity of nordic noir titles, the service rolled out plans to expand to the UK and the Netherlands in late 2022, and Canada, Germany, Switzerland, Austria and the United States by 2023.[4][5][6][7]

Launch
  Available
  Planned
Launch rollout timeline
Release date Country/territory
May 2007  Denmark
 Finland
 Norway
 Sweden
April 1, 2020[8]  Iceland
2016 (Ended)[9]

March 9, 2021 (Relaunch)[10]

  Estonia
 Latvia
 Lithuania
August 3, 2021[11]  Poland
December 15, 2021[12]  United States
March 1, 2022[13]  Netherlands
2022[14]  United Kingdom
2023[14]  Austria
 Canada
 Germany
  Switzerland

References
  1. Barker, Alex (2 February 2021). "Netflix meets its match in Nordic minnow Nent". Financial Times.
  2. "The Netflix effect – OTT in Europe". DigitalTVeurope. 5 August 2014.
  3. Lodderhose, Diana (14 September 2016). "Swedish Comedy Series Starring Peter Stormare Eyes U.S. Network Pickup Via Lionsgate TV". Deadline Hollywood.
  4. Roxborough, Scott (22 September 2021). "Scandinavian Streamer Viaplay to Launch in U.K., Canada, Germany". Hollywood Reporter.
  5. Keslassy, Elsa (23 September 2021). "Inside Scandinavian Streamer Viaplay's Plans to 'Capitalize' on 'Nordic Noir' Globally". Variety.
  6. Keslassy, Elsa (6 October 2021). "Nent Group Boss Anders Jensen on Viaplay's Scripted Strategy and Plan for Global Domination". Variety.
  7. Grater, Tom (21 September 2021). "Nordic Streaming Service Viaplay To Launch In UK, Canada, Germany, Austria & Switzerland By 2023". Deadline Hollywood.
  8. "NENT Group to launch Viaplay in Iceland on 1 April". Nordic entertainment group.
  9. "MTG lanserar Viaplay i Baltikum". News Powered by Cision.
  10. "NENT Group is launching Viaplay in the Baltics". Nordic entertainment group.
  11. "NENT Group to launch Viaplay in Poland on 3 August". Nordic entertainment group.
  12. Keslassy, Elsa. "Viaplay Partners With Comcast For Nordic Streamer's U.S. Launch on Dec. 15 (EXCLUSIVE)". variety.com. variety. Retrieved 14 December 2021.
  13. "Viaplay to launch in the Netherlands on 1 March". Nordic entertainment group.
  14. Roxborough, Scott; Roxborough, Scott (September 22, 2021). "Scandinavian Streamer Viaplay to Launch in U.K., Canada, Germany".


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