WTLX

WTLX (100.5 MHz "100.5 FM ESPN") is a commercial FM radio station, licensed to Monona, Wisconsin and serving the Madison metropolitan area. The station is owned by Good Karma Broadcasting, LLC, and runs a sports radio format as a network affiliate of ESPN Radio, sharing most programming with Milwaukee based WKTI and WAUK identifying jointly on air as ESPN Wisconsin. Studios and offices are on North Pinckney Street in Madison.[1] The transmitter is off Tower Road, using an antenna on the water tower at the Mendota Mental Health Institute in Madison.[2]

WTLX
CityMonona, Wisconsin
Broadcast areaMadison metropolitan area
Frequency100.5 MHz FM
Branding100.5 FM ESPN
Programming
FormatSports
AffiliationsESPN Radio
Ownership
OwnerGood Karma Brands
WTMJ, WBEV, WXRO, WAUK, WKTI, WMVP
History
First air date
July 16, 1990 (as WYKY)
Former call signs
WWAM (1989-1990)
WYKY (1990-1998)
Call sign meaning
From the station's previous hot TaLk format, "100 X"
Technical information
Facility ID4477
ClassA
ERP6,000 watts
HAAT55 meters (180 ft)
Links
WebcastListen Live
WebsiteESPNWisconsin.com

Programming

WTLX's schedule includes programming from ESPN Radio as well as Wisconsin-based shows originating from Milwaukee-area sister station WKTI 94.5 FM. Local programming includes Scalzo & Brust with Greg Scalzo and Ben Brust and Wilde & Tausch, hosted by three-time Wisconsin sportswriter of the year Jason Wilde[3] and former Wisconsin Badger and Green Bay Packer Mark Tauscher. Weekday ESPN Radio programming on the station includes Keyshawn, JWill, & Max with Keyshawn Johnson, Jay Williams, and Max Kellerman, Greeny with Mike Greenberg, and Bart and Hahn with Bart Scott and Alan Hahn. Local weekday and speciality programming includes Thursday Night Drive, The Pat Richter Show, Wisconsin College GameDay, and PrepMania.

Live sports programming on WTLX features Milwaukee Bucks basketball and some select local high school sports play-by-play. The station also carries national sports play-by-play from ESPN Radio, including NBA basketball, Major League Baseball, and college football.

History

The station first signed on in 1989 as WWAM. In 1990 it changed call letters to WYKY, airing an adult contemporary music format as "Key 100.5." Then in 1998, it changed to WTLX, airing a "hot talk" format as "100X."[4] The 100X schedule included the Howard Stern and Don & Mike shows, along with sports programming from Sporting News Radio and later Fox Sports Radio. By the mid-2000s, the station would morph into an all-sports format, with both national and Wisconsin-based programming. On January 1, 2009, WTLX became a network affiliate of ESPN Radio, whose programming had been airing in Madison on rival station 1070 WTSO.[5] Along with that affiliation change, WTLX's city of license moved from Columbus, Wisconsin, 27 miles northeast of Madison, to the Madison suburb of Monona.

References
  1. "Contact ESPN Madison". 9 August 2016.
  2. "WTLX-FM Radio Station Coverage Map".
  3. "Wisconsin Sportswriter of the Year". National Sports Media Association.
  4. "100X website" on Archive.org

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