988 FM

988 FM is a Malaysian Chinese-language radio station. Its broadcast area covers West Malaysia (except Kuala Terengganu and Kota Bharu) and Singapore. It is managed by Star Rfm Sdn Bhd, a wholly owned subsidiary of Star Publications (M) Bhd. 988 began broadcasting in 1996 as a trilingual radio station,[1] with 50% Chinese content and became a fully-fledged radio station in December 1997. In a listenership surveys conducted by GfK between August and September 2015, 988 FM commanded a weekly listenership of 1.7 million, an expansion by 30%.[2] It is the number one Chinese-language station in the northern region of West Malaysia (Perak, Kedah, Penang and Perlis).[2]

988 FM
CityPetaling Jaya
Broadcast areaPeninsular Malaysia and Singapore
FrequencyVaries depending on its region
Programming
Language(s)Mandarin, Cantonese
FormatTop 40 (CHR)
Ownership
OwnerStar Media Radio Group
Suria
History
First air date
1996 (1996)
Links
Webcastplayer.listenlive.co/63371
Websitewww.988.com.my

988 FM is currently one of Malaysia's top five Chinese language radio stations, targeting at urban and suburban listeners, primarily professionals, managers and adults. 988 FM plays you the latest hits music, trend and infotainment. 988 FM's tagline is "友声有色" (Sound of colours).

History

The radio station originates back to 1949, as the first commercial cable-transmitted radio station. In 1989, 49% of the stakes in Rediffusion was acquired by Arab-Malaysian Group. It changed its name to Rediffusion Cable Network in 1991. In 1996, FM transmission was launched as a trilingual service. In December 1997, REDI-FM 98.8 was relaunched as a full-fledged Chinese radio station, ending the monopoly of the government-owned Radio 5 (now Ai FM) as the only Chinese radio station in Malaysia.

Frequency

  • 96.1 MHz - Kedah, Perlis and Langkawi
  • 94.5 MHz - Pulau Pinang
  • 101.0 MHz - Taiping
  • 99.8 MHz - Ipoh
  • 90.4 MHz - Kuantan
  • 93.3 MHz - Negeri Sembilan
  • 98.8 MHz – South Perak & Klang Valley
  • 98.2 MHz - Malacca and North Johor
  • 99.9 MHz - South Johor and Singapore

Tagline

  • 友声有色 Sound Of Colours (2003 - 2008)
  • 最好听 Best To Listen (2008 - 2013)
  • 友声有色 Sound Of Colours (2013 - 2018)
  • 全日Pick Up 爱哟哟 (Sept, 2018 - 2019)
  • 坚持 • 敢言 | 坚持 • 好音乐 (2020 - 2021)
  • 988 与你同行 988 Walk With You (Tactical theme for 25th Anniversary 2021)

References
  1. Tri-Lingual Radio For Malaysia, Censorship Exemption In Korea. Billboard. 10 August 1996. Retrieved 10 February 2014.
  2. "Star Radio getting louder". The Star (Malaysia). 28 November 2015. Retrieved 29 November 2015.
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