Cailler

Cailler is a Swiss chocolate producer based in Broc. It was founded in Vevey by François-Louis Cailler in 1819 and bought by Nestlé in 1929.[1] Cailler is the oldest chocolate brand still in existence in Switzerland.

For other uses, see Cailler (disambiguation).

Cailler
Formerly
  • F.L. Cailler
TypePrivate (1819–1929)
IndustryFood
Founded1819 (1819) in Corsier-sur-Vevey
FounderFrançois-Louis Cailler
FatePurchased by Nestlé in 1929, became a brand
Headquarters
Broc
,
Switzerland
ProductsConfectionary, Swiss chocolate
OwnerNestlé
Websitecailler.ch

History

Francois-Louis Cailler was born in Vevey, Switzerland in 1796. Together with Abram L. C. Cusin, Cailler first opened a grocery shop in Vevey in 1818 before starting to produce chocolate on a larger scale. In 1929, Peter, Cailler, Kohler, Chocolats Suisses S.A. merged with the Nestlé group.

Location

Cailler is located in the canton of Fribourg, in the Alpine foothills of the Gruyères region. Its chocolates are produced at Maison Cailler. The factory complex is located north of Broc, on the Jogne river, near its mouth in the Lake of Gruyère. The complex has a dedicated railway station, Broc-Fabrique, which is connected to Bulle via a narrow-gauge line.[2]

Tourism

Maison Cailler educates visitors on the history of the brand, ingredient sourcing, and the artistry of chocolate-making — visitors are allowed to try chocolates in the tasting room at the end of tours. The factory is open seven days a week and accommodates visits in twelve languages. Activities beyond the museum include: chocolate workshops, an escape game and an outdoor playground.

The "Chocolate Train", operated by the Montreux Oberland Bernois Railway, connects Montreux to the factory.

Products

Cailler produces a wide range of 100 g and 200 g chocolate bars, essentially milk but also dark and white. It also produces individual chocolate bars. One of the oldest products still commercialised is the Branche, a branch-looking chocolate and hazelnuts bar with a praline filling. The original Branche was first mentioned in Kohler’s recipe books from 1896 and is produced since 1904.[1] Often placed inside a bread roll or bun,[3] it remains nowadays an iconic and widely imitated product. Cailler produces also praline boxes, notably Ambassador (since 1890), Fémina (1902) and Frigor (1923), also imitated by other producers,[4] notably by the Swiss brand Frey.

Branche Originale
Branche Crémant (dark version)
Kambly Cailler chocolate biscuits
Display of Ambassador pralines

References
  1. "About Cailler". Cailler. Retrieved 10 April 2021.
  2. Swisstopo maps
  3. Richoz, Mélanie (2015). Mue (in French). Geneva: Éditions Slatkine. ISBN 9782832106839. Elle pose un sachet de boulangerie sur le bar en béton. Je sais qu'il contient un petit pain et une branche Cailler comme à chacune de ses visites. [She puts a bakery bag on the concrete bar. I know that it contains a bun and a Cailler Branche as in each of his visits.]
  4. Meo, Carlo (2012). Design marketing. Innovare cambiando i significati del consumo (in Italian). Milan: Gruppo 24 Ore. p. 53. ISBN 9788863454413. Nasce così una delle aziende che hanno fatto la storia e la fortuna del cioccolato, creatrice di prodotti inimitabili (ma spesso imitati) come le praline Ambassador (1890) e Fémina (1902), le leggendarie Branches (1904), la delicata Frigor (1923) o Rayon, la cioccolata leggera come una nuvola (1937). [Thus was born one of the companies that made the history and fortune of chocolate, creator of inimitable (but often imitated) products such as the Ambassador (1890) and Fémina (1902) pralines, the legendary Branches (1904), the delicate Frigor (1923) or Rayon, the light chocolate like a cloud (1937).]
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