Elma Chips

Elma Chips is a Brazilian snacks company and its main industrial unit is in Curitiba, capital of the Brazilian state of Paraná. The company is managed by Frito-Lay, a subsidiary of the American branch of PepsiCo.

Elma Chips
TypeSubsidiary of PepsiCo
Founded1974 (1974)
HeadquartersCuritiba, Brazil
ProductsSnack food
WebsiteElma Chips.com
Footnotes / references
Slogan: É impossível comer um só

History

Elma Chips was founded in 1974 when PepsiCo acquired and merged the companies American Potato Chips (located in São Paulo) and Elma Produtos Alimentícios. Elma was founded in 1958 by the sisters ‘’’El’’’friede Wagner and ‘’’Ma’’’ria Unger, and produced by hand crunchy sticks covered with coarse salt (industrialized and long version of a salted pretzel), called Stiksy and sold in green packaging. The union of the two companies was successful and the brand became known with its slogan: "It is impossible to eat just one".

The brand's first original product was Baconzitos, a bacon-flavored wheat snack which started to be sold in the company's debut year. In 1976 the company started to manufacture Cheetos in Brazil, followed by Funyuns (sold as Cebolitos to match Baconzitos) in 1978, Zambinos (a pizza-flavored corn snack) in 1982, Fandangos in 1983, and Ruffles, Doritos, Pingo d'Ouro and Ovinhos in 1986.

From 1997 the company became popular with promotions of tazos and cards as gifts in the products, based on popular franchises like Looney Tunes, Animaniacs, Pokémon, Naruto, and also originals like Dracomania and Mythomania.[1]

In 2004 there was the debut of Sensações (lit.: Sensations), a brand of smooth potato chips targeted to a more mature audience, with more exquisite flavors.[2] In 2006 the Lay's Stax brand started to be manufactured by Elma Chips under the name Elma Chips Stax (since Lay's was not sold in Brazil at the time). In 2007, the company acquired Lucky, known for the Fofura and Torcida snacks, thus adding more options to their portfolio.[3] In 2013 Lay's started to be manufactured by the company.[4][5] In 2021, the Sensações brand was renamed as Lay's Sensações. [6]

Products

Current products
  • Stiksy - crunchy sticks covered with coarse salt
  • Baconzitos - bacon-flavored wheat snack
  • Cheetos – parmesan, swiss cheese, cheddar and requeijão cheese puffs
  • Cebolitos - onion-flavored corn snack
  • Fandangos - cheese and ham corn puffs
  • Ruffles - crinkle cut potato chips, available in Original, Onion & Parsley and Barbecue
  • Doritos - corn chip
  • Lay's Sensações - thinly sliced potato chips. Previously known only as Sensações (2004-2021)
  • Elma Chips Stax - Brazilian name for Lay's Stax
  • Torcida - wheat snack, although not sold under the Elma Chips label, it is used in promotions alongside other brands.
  • Lay's - thinly sliced potato chips

Elma Chips also sells a brand of peanuts in 3 different types: Ovinhos (lit.: Little Eggs), peanuts without skin and Japanese peanuts.

Previous products
  • Zambinos - pizza-flavored corn snack
  • Pegaditos - dinosaur paws-shaped corn puffs
  • Becão & Bicão - bone-shaped wheat snack. Based on the characters of Senninha comics

See also

References
  1. "Tazo Mania Elma Chips" (in Portuguese). Retrieved 2021-04-03.
  2. "Elma Chips Sensações lança campanha" (in Portuguese). Retrieved 2021-04-03.
  3. "Pepsico anuncia compra da brasileira Lucky, fabricante do salgadinho Torcida". G1 (in Portuguese). Retrieved 2021-04-03.
  4. "Biscoito Oreo, batata Lay's e Coca Light: marcas famosas voltam ao Brasil". Economia (in Portuguese). Retrieved 2021-04-16.
  5. "Lay's explica por que demorou tanto para voltar ao Brasil". Exame (in Portuguese). Retrieved 2021-04-03.
  6. https://embalagemmarca.com.br/2021/08/batata-sensacoes-e-relancada-pela-lays/
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